What Is Goldmallow™?
Goldmallow™ is a new category of comfort confections built on toasted sugar and browned butter — where the sweetness itself is transformed, not covered up.
Instead of relying on added flavors or coatings, Goldmallow develops depth directly inside the sugar, creating warm, caramelized notes and a richer marshmallow experience.
If you love classic crispy treats, Goldmallow will look familiar — until the flavor opens up.
Why Goldmallow Is Softer and More Tender
Traditional crispy treat recipes begin by melting marshmallow. Once melted, marshmallow becomes a syrup — dense, sticky, and flat.
Goldmallow starts differently.
We begin by making marshmallow. While it’s still warm and fluffy, deeply browned butter is folded in. Before the marshmallow has a chance to set, it’s gently tossed with toasted cereal.
That sequence matters.
The result is a treat that’s soft, tender, and cohesive — never stiff or overly sticky. It’s a texture that can’t be recreated by melting marshmallow after the fact.
Made from warm, fluffy marshmallow — not melted syrup — for a soft, tender bite
Sugar is gently toasted before it ever becomes marshmallow, unlocking caramelized warmth and flavor beyond simple sweetness.
Butter is browned until nutty and aromatic, then folded in while the marshmallow is still warm — adding richness without heaviness.
Why Goldmallow Tastes Different
Traditional crispy treats rely on sweetness alone. Goldmallow develops flavor inside the sugar itself. Toasted sugar brings caramelized warmth. Browned butter adds nutty depth. Together, they create a treat that’s rounded, aromatic, and far less one-note. The cereal adds crunch. Goldmallow carries the flavor.
A Treat You Don’t Have to Overthink
Goldmallow is made with familiar ingredients, crafted in small batches, and designed to be enjoyed however you like — slowly with coffee, shared at the table, or occasionally “borrowed” by someone younger.
Some Words From Our Customers
Frequently Asked Questions
Are these rice crispy treats?
Goldmallow uses some similar ingredients to a crispy treat, but they are not the same.
How long does Goldmallow stay soft and crunchy?
The Goldmallow texture lasts for months, not days.
I love Goldmallow. Where can I find more?
Find us in-person at farmers markets and events. Our 'find-us' page lists the growing retailers that carry us. And... ORDER ONLINE! We ship and deliver.
Are these vegetarian?
No, we use beef gelatin and browned butter.
Do your sprinkles have dyes, like Red No. 40?
We use all-natural sprinkles that are free of all dyes and artificial colors.
If we didn't answer your question here? Contact Us
- (206) 778-3616
- orders@brownedandtoasted.com